Given the number of emails you send every day, you should be an email-writing expert, right? In case not, here are a few tips for effective messaging:

1. Ask for something.

All business writing includes a call to action. Before you write your email, know what you’re asking of your audience.

2. Say it up front.

Don’t bury the purpose of your email in the last paragraph. Include important information in the subject line and opening sentence.

3. Explain.

Don’t assume your reader knows anything. Provide all pertinent background information and avoid elusive references.

4. Tell them what you think.

Don’t use the dreaded “Your thoughts?” without explaining your own. Express your opinion before asking your reader to do the same.